When should a designer decline work?
The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine and psfk.com My design firm uses six criteria to identify ideal clients and evaluate prospects and...
View ArticleThe power of ‘I don’t know’
The following article by Mark Busse was published on September 9, 2013 in Design Edge Canada Magazine. “I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what...
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When it Comes to Design Research, Clients Aren’t Really Our Clients
Seriously, they’re not. Not really. Think about it. Our clients’ clients are our clients. Before any fellow design instructors flip out, insisting they spend a good deal of time teaching their...
View ArticleDo Clients Choose Us, or Do We Choose Clients?
We’re often asked about how Industrial Brand does business development and finds our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that...
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